What is ‘Mixcloud Select’ and why you should subscribe to a fair(er) music distribution model.
‘Mixcloud Select’ is a new service created by the online streaming service, Mixcloud. We use it basically every single day here, as it allows us to upload all our shows for those of you who can’t listen live, or simply want to listen again! The only downside, until now, has been not being able to listen to Mixcloud offline, like you can with traditional podcasts such as iTunes and Spotify (premium). This is great especially for when you’re commuting around town, and wanna zen out with some sweet Boogaloo Radio shows.
I set our monthly price at £3.99. A teeny bit of that goes to us, a teeny bit goes to Mixcloud and a teeny bit (this is the cool part) goes directly to the artist. ‘How does that work then?’ I can hear you think. Unfortunately, this is where my knowledge ends and my trust begins- I met one of the Mixcloud team once and he had a kind face so I reckon they’re trustworthy guys.
This isn’t something we’ve utilised yet, but subscribers also gain access to exclusive content. I will do a future post when we get around to this- I know a few presenters have bandied ideas about ‘on the road’ type podcasts. Hey, in fact if you’ve got an idea you think we should create, feel free to wang it over via email.
Other benefits include access to upfront track listings. This means you can see which tracks are on the show before you listen. Being very honest, I’m not sure how exciting this part of the deal is- the fact that Bernard Butler might go off piste and play Beyonce once in a blue moon probably isn’t going to make or break you as a potential subscriber. But hey, it’s there if you want it.
Interestingly, consumers shopping habits are changing and we are becoming smarter about how we spend money. As we all know the state of the industry re musicians being paid properly is fairly shambolic, so you’re fighting the good fight by investing in a better structured eco-system.
It’s really exciting for us, as the people invited to be part of this new wave of creators have to be delivering the highest quality content, on a regular basis too. I don’t mean to blow my own trumpet, but erm toot-friggin-toot. Not bad going for an old bin shed in a beer garden.
To summarise; the main benefit is the offline capabilities, closely followed by the warm fuzzy feeling of being part of a business model which is attempting a fair distribution model.
Interested in subscribing? Cool- here’s all the link you’ll need: https://www.mixcloud.com/BoogalooRadio/select/
Please let us know at firstname.lastname@example.org how you get on, if you enjoy your subscription and why you have chosen us as your streaming channel of choice.
Till’ the next one,